Yalda 2025 | A Celebration of Persian Art and Culture

Yalda 2025 | A Celebration of Persian Art and Culture

From December 9th to 21st, Lozee hosted an ancient Yalda celebration at the Iranian Art Garden Museum in Tehran’s Elahieh district.

This Yalda setting was created to reflect the atmosphere of a lived-in home within a cultural context. By bringing together products and objects from different artists and brands, we shaped a warm and intimate space inspired by traditional Iranian Yalda gatherings—where everyday objects, art, and cultural rituals come together naturally.

The project was conceived as a furnished, domestic environment rather than an art installation. Furniture, tableware, and decorative pieces were carefully styled to demonstrate how art can exist within daily life. At the heart of the space, a Yalda table setting was arranged as a symbol of togetherness, storytelling, and shared moments during Yalda Night.

Over 25 Persian creators, artists, and brands across home décor, fashion, and traditional Persian sweets collaborated with Lozee to create three Yalda-themed curated spaces.

Main Room
The main room functioned as a dining space and the central focus of the setting. A complete Yalda dining table was styled and adorned with Persian artistic tableware, including ceramics and copper bowls and dishes, created by multiple brands and artists.

RoselusrecoBentwoodart, Mina.naderi.art, Sin_a_studio, Lemiel.patisserie_Halvachisweets, Eleno.pastryBaron.greenhouse, Ev_ceramic, Aftabcandles, BloomeekSolmaz.abdollahii, Dharma.handmades

Side Rooms
The side rooms showcased modern furniture combined with Persian rugs, carpets, and accessories, offering a contemporary interpretation of a Persian home.

Right Room
A curated mix of products and objects by multiple brands and artists:
samardecorations, Hakim.carpet, Solmaz.abdollahii, Kashani_electric, Baron.greenhouse, Ev_ceramic, Aftabcandles, Nexam.studio, Dharma.handmades, Lumeproduct, Ghazal.mirrorart, Bloomeek

Left Room
A separate space presenting a different combination of brands and artists:
Corc.furniture, gholizadehrugs, Baron.greenhouse, Ghazal.mirrorart, Sin_a_studio, Mina.naderi.art, Dharma.handmades, Akramkoochaki,  Again.studio_

This project explored how art and design can be experienced as part of everyday living around the table and within the home.

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